We Make Brands
Big. Zealful. Epic. Legendary.
Bzel is a full-service, multidisciplinary brand consultancy agency specializing in luxury residential, hospitality, corporate real estate, student living, and retirement property.
As a highly specialized agency, we challenge the normalcy of regular brand strategies and conventional marketing by applying the company's expertise in architecture, industrial, urban planning, infrastructure, fashion, and high culture to deliver unique and memorable brands.
Our work encompasses positioning, brand identity, communications strategy, graphics, environmental design, websites, digital experiences, sound and motion, branded sales, and leasing experiences.
In short, we create and design brands people believe in.
Bzel's collaborative kick-off involving our client team set the foundation for our approach. We develop strategic frameworks that can adjust on the go while exploring a creative execution in parallel—helping us deliver meaningful experiences that create emotional and differentiated customer connections.
We help our client's projects navigate the complexity of integrating storytelling, digital ecosystems, and physical spaces to build relationships between brands and customers.
We have a practice dedicated to the development of brand strategies and brand identities, spanning naming, logo design, voice definition, brand guidelines (physical and digital), and enablement platforms, which increase both consistency standards and speed-to-market.
Web & Digital Design Experience
In today's complex digital market, it's easy to find a web design agency but harder to find one that follows a vertically integrated approach to web design and branding services. We build purposeful websites, leverage simplicity, and design affinity to deliver and enhance our client project's brand strategy.
Film, TV & Media
Lifestyle branding films, architectural interviews, striking brand campaigns, and photography are integral to the brand's visual identity. From storyboarding to media production and editing, we develop all assets with a world-class in-house team and stellar filmmakers under the management of the creative team crafting and ideating the brand story for your project.
Brand Research & Measurement
Strong brands create business value and insulate you against economic, competitive, and reputational risk from balance sheet assets to drivers of future customer loyalty. We offer research and measurement expertise to help you understand your project's current and potential brand value.
Particularly important during strategic change, from asset acquisition, divestiture, and portfolio management to determining marketing investment and return levels.
Print & Art Direction
As your project shapes, we conceptualize and create printed collateral collaborating with premier print houses to extend the brand into tangible artifacts. Our creative and design team works diligently to ensure the final experience is visually consistent and memorable.
Every project requires a unique tone, voice, and communication language. Through copywriting, we deliver a message that embodies its unique facets to carry out a style and voice that suits its brand elements across all project deliverables.
3D Renderings & Animations
3D Renderings, crafted animations, and interactive buildings can express the highest level of emotion and detail about a project. Our 3D studio stands apart for its intensity, fidelity, and storytelling. We work with our client's marketing teams to unleash renderings revealing the true nature of the project's brand and lifestyle.
Virtual 2D & 3D Tours
We create virtual environments in-house, allowing us to develop close-to-photo real project walk-throughs that can be explored through multiple devices.
Sales & Leasing Center Design Experience
Hundreds of elite real estate clients have consulted our firm to design and build sensational, awe-inspiring sales and leasing centers from the ground up nationwide.
Interior Design Branded Environments
We deliver groundbreaking physical brand environments for iconic real estate projects. We use architecture, design, and manufacturing skills to bring brands to life through the built world.